23 October 2010

Good concept video

Came across this Louis Vuitton ad. Directed by Bruno Aveillan, it is a good montage of individual concepts put together...complete with a good background score.
It's basically clips from nature, people, and inanimate objects. But the way it is all put together is commendable.
Although it's an ad for Louis Vuitton - a high fashion brand...the attempt to make it more of an experience rather than high fashion indulgence hooked me on to this commercial. Unlike the rather eclectic and nouveau riche image of LV, this ad crosses barriers and delves into a more natural, almost spiritual treatment.

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